Louis Sciullo
Managing Partner

B2B businesses often struggle with branding, marketing & communications.  I started my consulting practice to help companies reveal their true value & access the professional practice that brings them operational advantage in their own marketplace.

As a veteran of Wall Street and the evolution of professional services through boom & bust, I understand the value of simplicity, clarity and cost effectiveness to a successful business strategy. As a practice lead for financial services for Landor, a storied brand strategy firm, I built fantastic relationships across the industry leveraging my hands-on experience of how to effectively execute brand and business strategies in complex corporate environments where matrix partnerships & consensus-building require a specialized skill & mature diplomacy.

I have held a key role on the clients side at Barclays and Lehman Brothers and on the agency side with most of the biggest brands in the financial services space such as J.P. Morgan, BlackRock, Bank of New York, S&P Global, Progressive, New York Life, Charles Schwab, along with leaders in the asset management space such as Dodge & Cox, Brookfield, Adams Street Partners, Alliance Bernstein and Neuberger Berman. My background of nearly 40 years immersed in financial services has included speciality practices such as M&A brand strategy, brand governance, brand architecture, and B2B ESG and sustainability, as well as devising and executing on strategies with global impact and market expansion. I have helped large firms to build & maintain their brand leadership positions and helped smaller firms realize their potential to claim recognition as a player in the top tier.  

 Key Attributes:

  • Brand Strategy, Governance & Development

  • Brand & Product Architecture

  • M&A Brand Strategy

  • B2B ESG & Sustainability

  • Content Strategy & Thought Leadership

  • Intellectual Property & Brand Asset Management with a B2B Expertise

  • Internal & External Communications

  • Corporate & Visual Identity Management, Creative Design Management

  • Business & Marketing Strategies, Operations, Event Marketing & Management

  • Talent & Leadership Development Strategy

  • Qualitative & Quantitative Market Research

  • Business Process Re-engineering, Operations Leadership & Improvement